The Three “Cs” of Speaking

If you want to become an effective speaker, you must deliver all three C’s of speaking. But what are the three C’s of speaking? Let’s talk about confidence, charisma and character! This video will focus on what the three C’s of speaking are and how you can improve your three C’s to become a more successful speaker.


· Why are understanding confidence, charisma and competence important?

· What are the three C’s of effective public speaking?

· How can you build trust with your audience?

· How will increasing your confidence also increase your competence?

· In what ways can you become more charismatic?


So you’ve gotten the preparation in, you’ve done some training, and now you’re ready to deliver. These videos will help you know what to do during the speech.

In their book “Understanding Communication”, Adler and Rodman lay out the three C’s of professional speaking. If you want to be a good speaker, you need to deliver with competence, character, and charisma. Let’s break these down a little further.

Delivering with competence, and what I say, confidence means that you have prepared going into your presentation. You’re ready to go. Your posture is perfect. Your gestures are solid, and you have your content down. That builds up into your speech and will actually tie into the next C, Character.

When you have character in giving your speech you have credibility. You’re relating to people and people can actually build trust with you because they feel that they understand and know your character.

The third C which may be a little mystical or elusive is the C of charisma. Charisma is the somewhat magical quality that people possess as speakers. most of the time though if you’re true to yourself and true to your own communication style as a speaker, your charisma will come through naturally and you’ll deliver the three C’s.


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