Ethos, Pathos and Logos

Our Greek ancestors provided us with a lot of takeaway when it comes to being an effective communicator and speaker. This video focuses on how to implement ethos, pathos and logos in your speech to gain credibility and audience understanding.


· What are ethos, pathos and logos?

· How do I present myself as a credible speaker?

· How do I make my audience feel what I am talking about?

· How do I build a relationship with my audience?

· What should I include in my speech to gain credibility?


Hi everyone! My name is Jill Schiefelbein with Impromptu Guru, and these videos will help you prepare before the speech.

For just a minute, literally, I’m going to take you back to the days of ancient Greece, where rhetoric really began to take hold. Rhetoric as we know it today is the art of persuasion in the art of communication. What happened is the scholars back in that day came up with three artistic truths that you hear a lot about today. Ethos, Pathos, and Logos. I want to explain those briefly to you so you know what you’re talking about when you go into an audience. A good speech will have all artistic truths, ethos, pathos, and logos, present.

Ethos is the establishment of ethics and of credibility. So you want to make sure you’re a credible speaker and you want to present yourself that way. Maybe it has to do with the accoutrements of what you wear when you go into an audience, or the introduction that you’re given. Make sure you establish that credibility.

Pathos, the second one, has to do with emotion. And you wanting your audience to feel what you’re talking about. If you build a relationship with your audience and give them information that they want and need to know, you’ll be working on that emotional side.

And finally, Logos has to do with logic. Make sure your speech is well organized.


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