Conduct an Audience Analysis

I always tell my clients that the number one thing you should do before any communicative situation is analyze your audience.  This video gets to the heart of that message, and tells you how to conduct an effective audience analysis–something that nobody who wants to be an effective communicator should forget!


· What is an audience analysis?

· Why should I conduct an audience analysis before a public speech?

· How do I conduct an audience analysis?

· What strategies are effective for analyzing an audience before a speech?

· How can an audience analysis help me give a better presentation?


Hi everyone! My name is Jill Schiefelbein with Impromptu Guru, and these videos will help you prepare before the speech.

No matter what communication situation you find yourself in, be it a meeting or a presentation, the first thing that you should always do no matter what is conduct an audience analysis. If you don’t know who you’re speaking to, how do you know what content they need?

So, the first question to ask in your audience analysis is what does your audience need and want from you? Also, what do they expect? You should first be able to answer those three questions, and if you can’t you should probably do some more research. After you know that information, it’s very important to get some basic demographic information on your audience. Age rages, genders, cultures–if it’s relevant to your topic, and it isn’t always.

Once you have that information, you need to organize your content in a way that will make sense to the audience. That’s very important because if the audience already has an existing level of knowledge on a topic you’re going to want to skip that and just go into the meat and potatoes instead of briefing them first with information they already know.

Again, always analyze your audience before you communicate.


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