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Monroe’s Motivated Sequence

In his book Principles and Types of Speech Communication, Alan Monroe stated, “Although individuals may vary to some extent, research has shown that most people seek consistency or balance among their cognitions. When confronted with a problem that disturbs their normal orientation, they look for a solution; when they feel a want or need, they […]

Communication Nation: Communication and Community Relations- How can community involvement help my business and how can I get involved?

  Forming relationships from within your community and involving yourself with community relations is one business practice you should always try to prioritize. Doing so shows others in your community that you care and that you’re invested. When others see you actively participating, they want to return the favor because they want to see you […]

Communication Nation: Communication and Community Relations- Should I be concerned about competitors who are members of the same professional associations as me?

As entrepreneurs, we’ve all had to face the threat of financial downfall. You’re no longer relying on the comfort of a consistent paycheck to get you the things you need, to pay the bills, to buy the food, or to put gas in the car. So many of us are out only for ourselves in […]